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Case Study
Stradivari Strings
Ad Platform Used:
Stradivari Strings is one of Singapore’s most established music education and instrument specialists, known for their top-tier coaches and premium string instruments. Founded in 2010, the company has grown into a trusted destination for violin, viola, cello, double bass, and even non-string lessons such as guitar, piano, and vocals. Their philosophy is simple: provide world-class music education supported by well-crafted instruments.
Beyond lessons, Stradivari Strings offers an extensive collection of professionally curated instruments, from entry-level models to rare, investment-grade masterpieces sourced internationally. Their consultants personally guide each client to the right instrument based on tone preference, playing level, and long-term goals. This personalised approach has made them a favourite among all sorts of learners.
Challenge #1
With Singapore saturated with many music schools offering cheaper lessons, the brand needed to differentiate itself based on teacher quality, personalised coaching, and student performance outcomes.
Challenge #2
Their target market includes diverse groups from parents seeking lessons for children, to adult beginners or hobbyists. Each audience has different motivations and objections which required precise messaging.
Challenge #3
Stradivari Strings offered many services and products from lessons to instruments, but had a limited ad budget of $700/month. We had to strategically choose which service to advertise to avoid spreading the budget too thin.
Niche Down on One Service to Advertise On: String Instrument Lessons Only
To maximise the limited ad budget, we focused solely on promoting Stradivari Strings’ core offerings: violin, viola, cello, and double bass lessons.
This way, we gave Meta more spending power for testing creatives and angles, instead of spreading our budget thin over multiple services/products.
Create Seperately Tailored Ad Creatives That Speak To Different Audience Segments
Instead of a relatively broad approach, we niched down on different audience segments, creating ads that targeted their goals and pain points.
This niche approach allows the ad creative and ad copy to resonate better with each audience segment, making them feel understood.
Differentiate Stradivari Strings Through Studio Quality & Teacher Qualifications
We highlighted the studio’s beautiful learning environment through eye catching visuals of the learning space, boosting trust in the brand.
We emphasized the high qualifications of instructors. This positioned Stradivari Strings as a premium and professional choice.
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