X
Case Study
New Era MMA
Ad Platform Used:
New Era MMA is a Singapore-based mixed martial arts gym offering Brazilian Jiu-Jitsu, Muay Thai, Boxing, Wrestling, and MMA training for all levels. Known for its experienced coaches and community-driven environment, the gym focuses on helping members build real combat skills, improve fitness, and grow confidence, whether they are complete beginners or competitive athletes.
Before working with us, New Era MMA had already worked with a few different agencies, but they consistently struggled with lead quality. Most of the enquiries were unresponsive or clearly not serious about joining a gym. Despite receiving a decent number of leads on paper, very few ever replied, showed up for a trial, or converted into members, making the campaigns effectively unprofitable.
Challenge #1
Singapore has many martial arts gyms offering similar services. Without a strong message or clear positioning, the gym blends into the crowd, making it hard to stand out from competitors.
Challenge #2
Many are interested in MMA but have safety concerns. These fears often stop high-intent prospects from taking the first step. Without clear messaging around safety, many leads hesitate or choose a gym that appears less intimidating.
Challenge #3
The gym owner was extremely cautious about spending on ads due to their previous experiences. They were hesitant to allocate more ad budget, which limited the room for experimentation.
Focus on Bottom-of-Funnel (high intent) Prospects Instead of Top-of-Funnel (broad)
We went straight to people set on learning MMA. This allowed us to skip wasted ad spend on cold audiences who need nurturing/convincing.
The benefit to this strategy is that the gym had a strong existing social media presence, hence helping to nurture prospects from the ads.
Use Unique-Selling-Propositions to Outcompete Competitors And Emphasize Value
We advertised selling points like a rare sauna room available for students, along with lots of other equipment that most gyms do not have.
Our ads focused very much on the value one gets out of the membership, turning out to be a massive success when coupled with lead magnets.
Emphasise on Professionalism, Safety and Expertise by Showing the In-Class Learning Experience
Lots of the ad creatives included in-class experiences, walkthroughs and demos which showed the safe learning environment and quality of coaches.
This eliminated guesswork and allowed prospects to visualise the actual lessons, giving them reassurance that they are in safe hands.
Winning Ads
Get Started Now
Your competitors are getting an edge over you as we speak. If you want your business to grow, invest in it and we will get you the ROI. Start by dropping us a message. Get your brand out there and get ready to handle more customers/sales than ever.