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Case Study
Ola Moolah
Ad Platform Used:
Ola Moolah is a custom furniture and furniture-set provider that turns any reference photo (whether from Pinterest, interior design renders, or retail stores) into a fully customised piece. Instead of being limited to what’s in showrooms, customers can request modifications in size, materials, colours, or design details to match their exact space and style, just based off a reference piece/set.
The brand is especially popular among busy homeowners who don’t have time to hop from store to store, and clients who struggle to find furniture that match their interior design render. Ola Moolah handles all the sourcing, matching, and customisation work, delivering tailored furniture solutions without the hassle of traditional furniture shopping.
Challenge #1
Ola Moolah had little social media presence, which made it difficult for new customers to verify credibility, see past work, or understand the service. Without content or reviews, converting first-time visitors into inquiries was challenging.
Challenge #2
The brand had never run ads before, meaning there was zero historical data on audience behaviour, best-performing creatives, or interest groups. We were starting from scratch, requiring careful experimentation to find what worked.
Challenge #3
Because Ola Moolah offers a unique “send us a reference and we customise it” model, many visitors didn’t immediately understand how the service worked. This created a learning curve. People weren’t sure what services were provided.
Focus on Top-of-Funnel Videos That Emphasize Pain Points and Introduce The Service
We prioritised highlighting the problems of traditional furniture sourcing and demonstrated how Ola Moolah’s service works.
These videos visually broke down the process from reference photo → custom build → delivery, which helped prospects understand Ola Moolah.
Testing Multiple Pain Points and Angles By Varying Hooks and Creatives
We experimented with different pain points such as the hassle of furniture hopping, or the difficulty finding exact designs that suit homes etc.
By cycling through multiple angles quickly, we identified the messages that triggered the highest engagement and the most qualified inquiries.
Qualifying Leads with Strategically Designed Form Fields and Conditional Logic
We customised the lead form to focus on homeowners with clear intent. Key questions about customisation and reference photos were included.
This ensured only serious, ready-to-purchase customers submitted their details, improving both lead quality and response rates.
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